Selecting the Best Email Marketing Software is very important, if you want to build an email list of esteemed customers. Sending a personalized email to tracking engagements, Best Email Marketing software helps you to meet your goals. In this piece of content, I have ranked and reviewed the 17 Best Email Marketing software, with my top 5 picks, which make your selection process much easier.
Wish to jump straight to my personal picks?
My Favourite Email Marketing Software is Aweber and ActiveCampaign
Email Marketing gives you the highest return on investment (ROI) as compared with other marketing channels – $42 per $1 spend.
Also, there are 1.5 billion Gmail users who can be our potential customers.
How to get started with email marketing today and select which tool to use?
The Best Email Marketing software, services, and platforms all have different sets of features and pricing
Most of these tools provide great features–it’s up to us to find the Best Match as per our requirements.
This article will guide you to:
- Select the Best Marketing Software as per your needs
- Save most of your money for these tools
What is Best Email Marketing Software?
Selecting the Best Email Marketing Software, one should consider pricing, reliability, ease–of- use interface, Email Templates, Designs, deliverability, Email Automation, integrations with other tools, and any other specific feature you need.
The Best Email Marketing Software should help in designing your emails, segmenting your customer list, personalizing messages, and checking analytic reports. And most importantly, emails should hit Primary Inboxes.
To make your Email Marketing successful, it should send the Right Email at the Right Time to the Right user.
MY TOP EMAIL MARKETING SOFTWARE
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Active Campaign—An Overall Email Marketing Tool with Advance Automation and Flexible Lead Scoring system ($9/MONTH)
Active Campaign #1 Position for Overall Email Marketing.
ActiveCampaign is the # 1 Email Marketing Software providing an overall Email Marketing experience because of its advanced Automation features and higher deliverability rates.
It’s the smartest tool on the list, with Machine Learning to play a pivotal role. With these predictive actions, you can focus more on genuine leads which are likely to close rather than wasting time on leads that will never turn out to be customers.
With the help of this ActiveCampaign answers tough questions about your customer insights and takes automatic action to close deals and win more customers.
ActiveCampaign integrates with over 870+ apps like Facebook, Shopify, Zapier, and many more.
Email Automation helps in Segmentation which lets you send exactly what your customers want to see. With Automation send Welcome Emails, have more contact engagement with tailored email content based on customer preferences.
It’s easy to create Email Workflows that sync easily with in-built CRM based on an advanced Lead scoring system.
The Lead scoring system is an easy and flexible way to award points based on a customer’s actions: like opening an email, clicking a link in the email, or calling for a consultation request.
All these points are added up and with more points, customers either enter a new automation funnel or are contacted by the sales team.
It is a great system that helps companies to nurture email leads and the most personalized manner and gain from Email Marketing.
ActiveCampaign makes it easy to automate customer experiences through every touchpoint, whether it is Email, SMS, landing page, social media, and more.
Pricing
Pricing is based on the size of your Email List and account features:
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- LITE -$9/month
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- PLUS -$49/month
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- PROFESSIONAL -$149/month
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- ENTERPRISE -$259/month
All plans pricing is annually. They offer 14 day’s free trial for all plans.
ActiveCampaign is the Best tool if you want Email Marketing, CRM and automation all in one place
AWEBER–Best Email Marketing Tool for Small Businesses ($16.15/month)
AWEBER # 2 Position for Best Email Marketing for Small Business and great support
Aweber provides all the required features required by small businesses, even for complete beginners. With 600 + free email templates, it becomes quite easy to create awesome emails and newsletters in no time.
All templates are fully customized, plus you can create your own email template from scratch with the use of Canva in-built, drag-and-drop interface, and access 6000+ stock images to create engaging emails.
Aweber provides Email Automation, customer segmentation, and customer tagging allows to tag subscribers in an organized manner to send targeted emails to the right audiences.
Aweber provides best-in-class support over email and phone, plus gets access to support articles and videos, so you get your queries solved faster and focus on growing your business.
Aweber provides list management tools and analytic reports. With List management, you can import your contacts and create a database in XLS, CSV, and other formats.
Aweber provides email automation with a pre-built campaign, just change it according to your need and start sending messages as you want.
You can start with Aweber Free, which has unlimited Landing pages, Web push Notifications Email templates, powerful integrations with other apps, and up to 500 subscribers. The Aweber Pro Plan starts at $16.15 / per month and is based on the number of subscribers.
Hubspot- Best Email Marketing Software for Marketing (Starts At $45/month)
Hubspot – At # 3 Position An Integrated Marketing Software
Hubspot is not only an Email Marketing Software , but an integrated marketing tool in the market. With, Hubspot design professional emails, optimize them, and send to your customers.
Hubspot provides all built-in tools like goal-based email templates, a drag-and-drop editor to customize layout, calls to actions, and branding.
Personalization is the main feature of Hubspot Email Marketing tool. This personalization is not only done with the recipient’s first name, which is a common practice. Hubspot personalizes content on the basis of user devices, list segmentation, geographical location, etc.
With help of A/B tests subject lines can be tweaked to make sure you get maximized open rates and click rates.
After you send an Email, it’s time to look at the metrics, Hubpsot provides complete info regarding time a lead opens the email, clicks the link, or downloads the attachment, which helps you to send a perfectly timed follow-up email. Also, its feature in Email Scheduling is to schedule the exact time and date to send emails, or with help of Machine learning, send emails at the time when prospects are more likely to engage.
With Hubspot gets real-time metrics of which templates are performing and which one requires your attention. You can view all metrics across all templates from one dashboard.
Hubspot delivers over 1 billion emails for its customers with an email deliverability rate of over 99%.
The main reason to pick Hubspot as one of the Best Email Marketing tool, is that the Email Marketing tool is just one of the aspects of their product. The main benefits are from the Marketing Hub Starter package, which includes the following apart from Email Marketing:
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- Fully Featured CRM
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- Social Media Tools
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- Automated Sequencing
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- Online Form Builder
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- Landing Page Builder
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- Inbound Lead, Email, and analytics
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- 24/7 Support via phone and Email
Hubspot is my #3 Best Email Marketing tool for easily aligning inbound and outbound marketing in an efficient manner.
It’s recommended to start with free and then upgrade to Hubspot Marketing Starter plans which start from $45 /month with 1000 marketing contacts.
GET Response–Best Automated Sales Funnel and Landing page (Starts at $15/month)
Get Response at #4 position offers automated sales Funnel along with Best Email Marketing platform.
Get Response has more than 350,000 customers in 183 countries and is available in 27 different languages. GetResponse email marketing and online campaign management platform helps entrepreneurs to highly build targeted subscriber lists and send high-impact newsletters, video emails, and follow-up campaigns.
It offers marketing automation, responsive email design, hundreds of ready-to-use email templates, and webinar software to help in marketing efforts.
It stands out from others with help of Auto funnel, a tool that has hundreds of ready-to-use email templates and Landing page creators, and use sequences to generate sales.
GetResponse biggest plus point is that it offers marketing automation tools, which help in creating multiple advanced conditions to segment your email list automatically. They also have Drag and Drop Email Builder, which makes and designs high-quality emails with ease.
Overall, one of the Best Email Marketing Software and built-in sale funnel and landing page creating tools.
Pricing
The Basic Plan starts from $15/month and includes basic Email Marketing features.
Moosend Best All in One Email Automation Tool ($9/MONTH)
Moosend at #5 is Excellent for Email Automation with Drag and Drop Email Builder
Moosend is an Email Automation Tool that helps to build your email list, customize messages, and automate the tasks with ease so you focus on customer building and relationships.
It offers Drag & Drop editor to create professional newsletters and emails that look good on any device. Also, you can Move, crop, resize, group, add and change anything you want and create beautiful landing pages in just a few minutes, and say goodbye to web designer expenses.
They have a huge library of templates to choose from, with different layouts which look great across all devices.
The main selling point is Email Automation. Using pre-defined Automation templates, you can automated messages via upsells, cross-sell and get the customers back with powerful cart abandonment emails triggered every time items are left in the cart or keep customers shopping with personalized product recommendations.
Some Other Features of Moosend are:
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- Drag and Drop Landing Page Builder
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- Total Report of Campaign Analytic as regards open rates, click rates, bounce rates, etc
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- Custom Opt-in forms to let visitors opt into your email list.
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- List Segmentation to Segment your list based on customer behavior like engagement metrics, abandoned cart emails, and more.
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- They provide customer support via email, phone, and live chat. They have video tutorials and a knowledge base to answer your questions in no time.
Pricing
Moosend has 30 days free trial and paid plans start from $9 /month and increase with no of subscribers.
CONVERTKIT–Best Email Marketing for Creators, Bloggers (Starts at $9/month)
Convertkit is built for creators to create projects by the creators. With Convertkit it is very easy to create and design emails with help of Email Designer, which helps you in creating a simple and clean formatted email that delivers and converts. You can easily format text by simply adding lists, personalization headers, buttons, dividers, and more through the content menu.
They offer automated sequences to send targeted content to the right people at the right time. It allows easy segmentation of your audiences based on the customer journey.
It offers easy and well-designed free landing page templates to gather emails and start your online business.
Convertkit helps in creating a simple and effective sales funnel to generate revenue with no other tool. You can embed an Ebook or a paid newsletter subscription, and sell music albums or photos, video presets, and courses from the emails you send to your customers.
Pricing
With a free plan for 300 subscribers, their paid plans start from $9/month. This is a great choice for creators, artists, and bloggers to focus on building high-converting sales funnels.
Constant Contact Best Email marketing Service for small businesses (at $9.99/month)
Constant Contact started operations way back in 1995 and is one of the well-known brands in the Email Marketing space.
Constant Contact mission is to help small businesses to simplify the difficult task of marketing the business, so that they can focus on achieving real results and selling more online.
They feature 100 plus mobile-optimized email templates which have an intuitive drag-and-drop email editor to engage and convert customers.
They provide Email Marketing Automation, Segmentation, and tracking tools to see who’s opening, clicking, and sharing your emails and bonus features of Sign Forms and creating surveys and polls.
Email Deliverability is over 97% highest in the industry, so the emails hit directly in the inboxes and not in spam
They integrate with all major apps which helps in achieving more with your overall marketing efforts.
Their pricing is Tiered pricing based on the number of subscribers and starts from $9.99/ month for 500 contacts in the Core plan. Also, get 30 days full refund if you are not happy with the services.
You Get 15% off when you prepay for 12 months.
Omnisend: Best Email Marketing Service for E-Commerce site (starts at $16/month)
Omnisend has 50000 plus happy customers worldwide and specializes in Email Marketing for E-Commerce Stores and an All-in-one e-commerce marketing service.
It has an easy-to-use platform that helps you drive sales impact with powerful, e-commerce-tailored email & SMS marketing.
Omnisend easies the work of engaging, converting, and reactivating your e-commerce customers with easy-to-use email marketing and automation.
Omnisend has a library of templates that makes it easy to create professional, stunning emails with ease. You can create and customize emails that suit your brand, add products, and dynamic discount codes, and save them for your next campaigns.
With Email Automations Library that has pre-built workflows for every step of your customer journey from cart recovery and welcome messages to customer reactivation.
With drag & drop workflow editing, it’s easy to adjust and visualize the Email sequencing or even build one from scratch.
Omnisend helps in fully leveraging your customer’s data with personalize messages based on your contacts’ shopping behavior and improve your conversions.
Using Omnisend’s intuitive and e-commerce-tailored segmentation, you can target customers with help of campaigns, automation, and capture your visitor’s contact details with customizable, TCPA & GDPR compliant forms and immediately start engaging with them with automated messages.
Omnisend Analytic dashboard provides a bird’s-eye view of your aggregate sales and performance metrics to detailed campaign & automation reports, and actionable reporting tools make it easy to take data-backed growth decisions.
Pricing
It offers a free plan for 250 contacts and the paid plan starts from $16/month and increases on the basis of no of subscribers.
Omnisend helps in increasing your sales potential & providing a consistent, Omnichannel customer experience by combining email, SMS, and more channels–all on a single platform.
Email Octopus – Best and Cheapest Email Marketing Service (starts at $ 8/month)
EmailOctopus has over 52,000 organizations using its services and has sent 20 billion emails till date. EmailOctopus offers all the essential features needed, to make email marketing simpler, more intuitive and to provide better value.
You can import existing subscribers from current contact lists and keep increasing your customer list with customizable forms on your website.
You can also create stunning and easy to make landing pages to capture more leads.
With pre-designed templates, it is easy to design and customize with help of an easy-to-use email editor or build your own designs from scratch
Email automation is the key, from automated welcome series to simple drip campaigns to onboard new customers and show them what you are offering.
Tagging contacts feature helps to keep your customer data segmented and helps in sending highly targeted emails to boost engagement.
EmailOctopus analytic tool helps in keeping track of your open, click, and bounce rates of emails, which helps in getting complete details and historical activity of your contacts.
It allows integrations with your favorite apps like Shopify, Gravity Forms, Squarespace and more to directly import new subscribers into EmailOctopus.
Pricing
Email Octopus provides a free plan for up to 2500 subscribers, which is more than any other provider. Its paid plan starts from $8/month for 500 subscribers and increases with no of subscribers.
Pabbly Email Marketing Best Inbox Delivery rates and Independent SMTP Service ($24/month)
Pabbly is more than just an Email Marketing Software but an All-in-One marketing tool that helps in Email marketing, Form building, Subscription Billing, Email verification, email list cleaning, and integration with over 400 tools which is a bundle of all tools at a low cost named Pabbly Plus.
The Email Marketing function incorporates comes with a drag-drop email builder and allows you to set up lots of automation rules for sending emails. It solves and manages your entire Email Marketing and also manages all subscribers lists with ease.
Pabbly Email Marketing has a built SMTP which is absolutely free or you can connect with 50+ External SMTP. They handle all your complaints about bounce rates and spam rates with full support to set up entire SMTP from external email vendors, including Amazon SES, SendGrid, MailGun, Elastic Email, etc.
When you send emails to the addressee that are unverified, it affects your email and website reputation. I highly recommended it to verify your email list and removing bad emails to ensure high inbox deliverability with the help of the Email Cleaning Service of Pabbly.
With Pabbly Connect, you can create automated workflows and transfer the data between your favorite apps and services with no manual effort.
Pricing
Pabbly offers free plan to send unlimited emails to 100 subscribers, and the paid plan starts from $24/month to send emails to 500 subscribers.
It is a great Email Marketing tool that has an excellent 99% delivery rate and great option to make your database clean of unwanted emails.
SendinBlue – Best Email Marketing Software with Automation with a Budget ($25/month)
SendinBlue provides an easy-to-use Email Marketing service with a free plan that allows unlimited contacts and 300 emails sent per day. With the Lite plan, you can send 20000 emails per month for $25/month with no daily limits.
They provide simple ways to create cleanly formatted emails, automated welcome emails, and website opt-in forms. They also offer Live Chat functionality and CRM and marketing automation workflows for up to 2000 contact in a free plan.
You can also provide Real-Time reporting, which real metrics like open rates and click stats, heat map reporting, and deliverability reports.
One of the main features of SendinBlue is Email Marketing Automation Workflow. These Workflows are triggers or actions taken automatically, based on customer actions taken when they are on your website and in the funnel.
These automated triggers can send emails and messages, segmentation of customer lists, and updating the customer information in the database.
If you want an advanced and automatic Workflow Email Marketing setup on a budget, Sendinblue is the choice starting at $25/ per month
GIST -All In One Marketing Software (Free -$29/month)
Gist provides All-in-One Marketing Service with automation, Live Chat, and Email Marketing with a comprehensive view of your business.
They have advanced tools like Automatic Event Tracking which auto tracks click, form submissions, page views, and more on your website, creates a filter for your contacts based on 32 pre-defined properties, and exports the contact list to CSV for more data analysis.
The main feature which makes GIST stand out is Live Chat. It pre-qualifies your leads 24/7 and routes the leads to the sales team automatically in modern chat experience and in your language. You can assign the conversations automatically to team members, send private notes, and organize conversations using Open/close status.
In addition, they provide an intuitive visual workflow builder to engage and convert customers. Create simple and complex based on triggers, actions, and conditions to understand customer behavior, segment audiences, and set the right timings to send the right messages.
To sum it up, Gist has advanced Live Chat, event management, and intuitive email automation. It is a great All in one Marketing solution for getting more leads for your sales teams.
Pricing
You can start for free with 2 support seats and $29/month for 5 support seats
Benchmark Best Drag and Drop Email Builder ($10.50/month)
Benchmark provides all-round, full-featured Email Marketing software. It includes main features like easy to use intuitive email builder, automation email campaigns, more tools like surveys, polls, opt–ins, pop-ups to grow your email list.
First, you can get users to join list, with email sign-ups forms and pop-ups forms.
When they join in, you can use triggers to add them with welcome emails workflows, post-purchase series, and abandoned cart emails, or more.
Benchmark offers analytical tools like A/B testing subject lines, content, and delivery times. They also provide a Litmus test tool with a helpful Email Checker to check how emails will look on email platforms.
Finally, Benchmark offers integrations with 300 plus other services which include WordPress, Shopify, Zapier, Facebook, Google, and more.
Pricing
You can start your journey on a free plan for 250 emails/month and upgrade for $10.50/month.
MailChimp One of the Branded and Well Known Email Marketing Service ($11/month)
MailChimp is one of the bigger names in the Email Marketing service space, sending around 1 billion emails every day and around 61% market share in the Industry.
The free plan includes an easy-to-use interface and allows 10000 emails to be sent monthly with a daily limit of 2000 emails, which is great for small businesses to start.
The free plan includes one-step automation, subject line help, landing pages, and basic email templates with integrations with 250 plus apps.
They also have free mobile apps for IOS and Android.
The charges are based on the size of the email list, so its prices are $11/month for 500 contacts.
Overall Mail Chimp is still a well-known free email marketing service in the market, but we have other better alternatives like Aweber and Active Campaign.
Pricing
Mailchimp is a good choice if your requirements are for a basic Email Marketing service.
SendPulse Best Multi-Channel Email Marketing Service (starts at $6.40/month)
SendPulse is a relatively new entrant in the field of Email Marketing with operations starting from 2015 with an excellent set of features for beginners and advanced users.
The Basic free plan allows to you to send 15000 emails and have an email list of 500 subscribers which is very liberal offering.
Pricing
If you want to upgrade, and have more storage, landing pages and more, plans start with $6.40 /month
SendPulse provides an Omni Channel marketing platform, which allows Email Marketing, SMS, Chatbots, and Web Push notifications all under one umbrella.
It also offers CRM, Email Automation, Easy Drag and Drop Email Editor, Landing page builder, and more.
Get a $50 discount if you upgrade your plan with the link below.
What is Email Marketing??
Email Marketing is basically sending emails to a group of people. In a broader sense, every email sends to prospective customers is email marketing. It involves sending emails for advertisements, request business, or solicit sales or donations.
Email Marketing is one form of Digital Marketing whih also includes SEO, Search Engine Marketing, Blogging etc.
Email Marketing is a process of establishing and nurturing relationship with your subscribers via email with intention for a sale.
What is Email Marketing Services??
Email Marketing services usually involve sending emails to a larger audience and have an auto sequence of emails to get the attention of the customers.
A decent email marketing service should empower you to make highly engaging emails with a simple user interface (usually drag and drop).
It should have the option to effectively send mass emails that are really customized and focused without a ton of work. These are called email campaigns.
Besides that, your email marketing service must make it simple to deal with your contact list, segment clients into groups, and track the email marketing performances
Above all, a decent email marketing service guarantees that your email doesn’t wind up in the spam.
Is Email Marketing Required??
Is email marketing really effective in today? I say yes, it’s the most cost-effective way to reach out to your customers. Its direct contact with your customers. Sending emails to your clients, showcasing new products to existing clients, and building an email list require a lot of attention while selecting an email marketing tool.
If you are not careful, you pay more for very few marketing features and terrible email delivery rates.
How Does Email Marketing Software actually Work?
Email Marketing Software (or Email Marketing) is using online platforms to send bulk marketing emails to your subscribers. These subscribers are acquired by Opt ins forms on your websites.
These tactics help in getting new customers in a better manner, have more engagements, and build customer loyalty.
Email Marketing Softwares helps in scheduling campaigns, which help in reaching your customers quickly and easily.
The Best Email Marketing software must incorporate essential features:
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- Email Marketing Automation: Email Automation is sending email sequences when a subscriber joins your mailing list or performs some actions on your website. These actions include purchasing a product or cart abandonment while shopping.
- Custom Email Templates: Email Marketing Software should provide an easy-to-use drag-and-drop email editing tool, which reduces work for creating email from scratch.
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- Personalized and Dynamic Content: You can use merge tags in your emails to make your email look more personalized and customized for your users by changing dynamically
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- List Segmentation: With more and more subscribers in your email list, the more data you possess, it’s very essential to segment your email list to target and convert the relevant audiences.
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- Analytics: The more data with you regarding purchases made, click rates, open rates, and more you can analyze your marketing spending and change accordingly.
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- Advanced Features: Other features include adding polls, quizzes, contests, events, and more to make your campaigns more engaging.
What are the Benefits of Email Marketing Platforms??
Email Marketing is a very important and cost-effective way to build a list of a loyal following, generate revenue and get more customers by targeting their Email Inboxes.
When a user opt-in to your email list by entering their email is and other information, it means they are ready to receive your messages and have an interest in your business.
Around 78% of marketers say email is important for overall company success. Email Marketing is a prerequisite for getting customers and sales.
31% of B2B marketers say email newsletters are the best way to generate leads.
The number of global email users is set to grow to 4.48 billion users by 2024. (Statista, 2021) Email marketing is here to stay for long.
While Choosing the Best Email Marketing service, you send emails that are cost-effective to a larger audience and have no incremental costs from your monthly plans.
The Benefits of Email Marketing in a nutshell:
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- Email Marketing is the most budget-friendly marketing and has a proven ROI (every dollar spend generates $44 dollars)
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- Ease of using email templates that are mobile-optimized and create stunning emails with no effort.
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- Email is the most trusted form of multi-channel marketing to get loyal customers.
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- Email allows marketers to reach their potential customers with relevant, customized, and personalized content, which increases customer engagement.
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- Email Automation helps in generating revenues in less time with help of Welcome emails, cart abandonment emails, post-purchase emails, etc.
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- Email Marketing options are endless, which are suitable across all sets of customers, from small to large enterprises.
What are the Best practices to make Email Marketing successful?
Email Marketing is not only about writing an email and sending it to your contact list.
As per the email marketing industry, there are a set of practices to be followed to make your campaigns successful.
Here is the list of the Best practices to be followed to make the most of your Email Marketing Campaigns:
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- Do not Purchase Contact List: The first most important tip, Do Not Purchase an Email List. Email Marketing is effective because people want to receive your message. Buying an email list reduces the trust of people and results in higher Bounce rates. Also, GDPR (General Data Protection Regulation) requires recipient consent before reaching out to them, which is not available when you buy an email list. So if you are using a purchased email list, you are bound to have bounce rates, spam complaints, and can even be blacklisted.
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- Personalize your Email Greeting :- How often you have read an Email beginning with “Dear member”. Not much. How about personalizing the greeting with “Dear{First Name}”. Which attracts more attention of each reader. This can be done with Merge Tags. A merge tag is a bit of ESP-specific code that allows you to insert unique user data from your mailing list into emails. The most common example of this would be a tag like FNAME that allows you to insert the first name of the customer into an email. With Merge Tags in your initial greeting, make your email more personal and engaging. Do not worry about personalizing an email greeting for every single subscriber. This is taken care by email marketing tools which automatically insert name of the people on your contact list, so everyone gets a personalized email.
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- Writing Intriguing Subject Lines:- Email subject lines should be specific, compelling, and create a sense of urgency. It should provide enough information so that the user knows what the Email contains. Email Subject lines should be more enticing and welcoming. Sound Bit too much? It’s not. Email Subject line should be in range of 30-50 characters (More than this, many email providers will cut off the subject lines). With use of exciting offer, discounts, emoji’s and incentives in the subject line will increase open rates. A/B testing subject lines will help to increase the open rates with small tweaks and variations.
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- Welcome Email Series to new Subscribers :- Email Automations is the most important tool, mainly used while welcoming new subscribers to your email list. This automation or auto responders email a new subscriber when he opt-in. We can time these processes either day, three days, or five days after the user registers. An Autoresponder can include a discount, a coupon to reward the reader for opting in the list, otherwise reader will not have enough incentive to actually opt-in.
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- Formatting Email: Email must not be in range of 500-600 pixels wide–more than that users will have to scroll horizontally to read on mobile devices. One major rule of CAN-SPAM, an important guideline for all email marketers in US, is not to use “NO REPLY “as your email sender name (for example:noreply@yourcompany.com). “No Reply” emails message prevents recipients from opening the email or opting out of further emails. You can use xyz@yourcompany.com for more open rates. Do not use over 3 to 4 font types in your email, which ensures neat and less clutter in your email. Place your main marketing message and CTA above the fold so that users will get your message right away. Use LOGO at the top and design your email, which matches your brand.
Email Marketing FAQ
What are types of Email Marketing?
There are 3 main types of Email Marketing:
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- Newsletters and marketing emails: These emails are usually sent at one time and include product updates, news and offers
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- Transactional Emails: These types of emails are used in E-Commerce like purchase invoices, order confirmations, and shipping confirmations, etc.
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- Behavioural Emails: These types of Emails are basically triggered based on the actions of the user, like a Welcome email is sent when a user joins the list, upsell-cross sell emails, purchase confirmations, end of free trial emails.
Can Email Marketing be done for free?
Yes, you can email Marketing for free for a limited set of subscribers. For example, EmailOctopus provides a free plan for 2500 subscribers and 10000 email per month.
However, it has a limited set of features, and is suitable for small email lists. You have other tools which provide better deliverability, more unique email designs and more.
What is the Process of Email Marketing?
The process of Email Marketing needs the following steps:
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- Select the Email Marketing software from above list as per your requirements
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- Get Contacts with help of opt-in forms on your website and grow email list
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- Choose and create the email template
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- Create and set Automation, i.e Welcome Emails series.
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- Check the content in your email and rectify grammatical errors.
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- A/B test the subject lines to improve open rates.
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- After this, test the email by previewing it looks across devices.
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- Send and schedule the best time to send the emails.
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- Lastly, review and change content subject lines as per email analytics.
What is the Best time and day to send emails?
The timing of sending an email solely depends on your customer’s data and your industry.
However, overall, weekdays — as usual — perform the best, with the lowest engagement numbers falling on the weekend. Mondays have the Best Open rates at 22%.
The Best time to send emails is between 8.00 am to 4.00 pm.
How to Optimize your Email Marketing Campaign?
To fully optimize your email campaigns and increase the open rates, A/B testing becomes more important.
Either you A/B Test subject lines, automation sequences change in one of the parameters, results in an increase in open rates and results in more effective email campaigns, which requires analytical data
For example, you can try a change in subject line, contents of email, image use, and call to action.
Once you arrive at a formula, which parameters need change, what to test, view reports, and see how it impacts the change in open rates, click rates, and unsubscribes and sales.
Wrap Up SUMMARY
I hope this list of best email marketing software helps you in selecting the right platform as per your business needs.
A problem lies in the abundance of choices, finally, it’s knowing your budgets and features which you require the most.
The requirements of businesses vary from start-ups and small enterprises to large corporations. So by figuring out the prices, deliverability, email templates, ease of use, and other features you need, you will be in a position to find the best fit.
My Final Top Recommendations:
If you are looking for advanced automation and the best email service, go for ActiveCampaign
If you are a small enterprise and want an all-round platform with great email templates, go for AWeber
If you want to incorporate Email Marketing with CRM, go for Hubspot.
If you have an E-Commerce site and require Email Marketing, Omnisend is the best.
