Landing pages attract visitors to act, capture new leads ad build your online audience and generate sales and revenues.
The Best Landing page builder have advance features like a custom domain name, integration with webinar software, email auto responders and other tools to generate leads and sales.
However Landing pages are an indispensable part of marketing. With increase in no of landing pages from 1-5 to 6-10, companies see 55% increase in leads..and building landing pages also is one of top challenges faced by the marketers.
Choosing the best landing page builder is crucial.
My Top Picks
This article compares, reviews, ranks 13 best landing page builder bases on features, easy to use, third party integrations, automation, design and pricing etc.
So, let get started.
What are the Best Landing Page Builder?
Unbounce – Best AI Powered Mobile Templates
UnBounce
Unbounce is the one of the Best Landing Page Builder in the market. It is the #1 Landing Page Builder for 120000+ customers worldwide helping them to create optimized landing pages to covert more prospects into leads and sales.
It offers host of features that can build, create, test and optimize drag and drop controls to build landing pages, pop ups, and sticky bars with no technical knowledge.
Key Features include easy to use drag and drop Classic Builder, over 100 + mobile responsive high converting templates, and Dynamic keyword insertion which replaces the keywords in the landing pages according to user search queries.
Unbounce integrates with all major tools like Zapier, Google Anlaytics, ActiveCampaign, AgileCRM, Aweber, WordPress and more.
Key Features
- It Offers Easy to use Drag and Drop Editor.
- It has over 100 +AI powered and mobile responsive Templates
- Smart Builder includes Optimized page sections, Style guide approve colour typography and design assistant.
- With Unbounce Run A/b Testing, track conversion goals, and direct domain publishing.
- Smart Traffic features include routing visitors according to attributes (geo location, time zone, device etc.), conversion mapping to identify which landing pages have more conversions and smart reports.
- It Provides Free Unsplash images, advance design controls, and Auto Image optimizer
- Dynamic Keyword Insertion
- Easily Create Pop ups and Sticky Bars.
- It helps in Client Management and Multi User Management
Pricing
It provides a 14 days free trail. Its paid plan ranges from $90/month to $225/month
Swipe Pages – An Easy to use Landing Page Builder
Swipe Pages
Swipe Pages is the fastest drag and drop landing page Builder with 7500+ customers. It’s very simple and easy to create landing pages with 40+ templates, 80+ prebuilt blocks and other elements to make your landing pages stunning and mobile responsive.
With an option to publish landing pages on your own domain, while hosting on their powerful servers from top providers like AWS, Digital Ocean to ensure fast and reliable hosting.
It provides AMP landing pages recommended by Google, A/B Testing, and Multi Step Forms turning complicated forms into multiple steps.
Swipe Pages is ideal for both marketers and agencies, with no cut down on features nor break sweat to get started.
Key Features
- Smart Pages and AMP pages which loads your pages faster, means lower bounce rates and higher conversions.
- A/B testing and Analytical dashboard to get all essential and key performance data.
- Dynamic Text Replacement helps to change the text appearing on your page depending on keywords you are targeting.
- Free SSL and CDN make your landing pages to load faster.
- Manage Multiple Clients, and manage your teams by assigning key roles like Admin, Manager, Author and Viewer.
- Integrate with 1000 + apps with Zapier
- Direct integrations with Mailchimp, Hubspot, Constant Contact, Zoho, Campaign Monitor & Converkit.
- Get best support from Swipe Page team via Live Chat, in app knowledge articles, and email support.
Pricing
Swipe Pages provide 14 days free trail to get the feel of the platform with no credit card required. After that its paid plans are either monthly or on annual basis. The annual pricing is:
- Startup: $29/month
- Marketer : $59/month
- Agency :$119/month
LeadPages – Best Landing Page Builder for Small Business
LeadPages
Leadpages is one of the best option for marketers who have budget constraints. However, it does not compromise on its offerings.
With easy integrations with CRM, email marketing and real time optimization tips lead pages provides lots of features.
LeadPages publishes landing pages in minutes with professionally-designed templates, drag-and-drop customization and unlimited mobile friendly pages.
Key Features
- A/B Testing
- Integrations with WordPress with plugin
- Mobile Responsive Templates.
- Custom Domain
- SEO Friendly pages
- Provides 99.9% uptime.
- Unlimited Pop up bars and alert bars
- World Class tech support via phone, chat and email
Pricing
The Standard Plan comes at $37/month the Pro plans costs $74/month
They offer 14 days free trial. All plans comes with Unlimited landing pages, unlimited pop ups, mobile responsive site templates, lead notifications.
Get started with 14 days trail of Lead pages
Instapage – Best Landing page Builder for marketers
Instapage
From entrepreneurs to agencies, Instapage is perfect landing page software and perfect choice to create stunning looking landing pages.
Owing 200+ fully customized and optimized templates, you don’t need a developer or know a line of code for your Landing page design.
It offers simple and easy drag and drop functionality to add elements to your landing pages, it only takes few minutes to setup your landing page and get started with the software.
The Thor Render Engine delivers 3X faster loading landing pages for faster conversions and more revenues.
It easily integrates with today most used, third party advertising, analytics, CRM, email marketing and marketing automation tools like Hubspot, ActiveCampaign, Aweber, ZohoCRM, Shopify and more.
Key Features
- Easy and flexible editor.
- Fully Customizable templates
- 5000 Fonts Collection and 33 Million Free images.
- AMP landing pages.
- Interactive Widgets and Global Blocks
- Form Builder helps create multi step forms, exit intent popups and lead capture forms.
- A/b Testing and heat maps provides visitors interactions within the landing pages.
- AdMap to visualize ad campaigns, Dynamic Text Replacement.
- Multiple Clients account management, team member permissions and audit logs.
- 99.9% uptime and SSL Certificates, SOC2 compliant.
Prcing
It provides 14 days trail period.
Instapage paid plans are
- Building $ 199 /month which include Unlimited Domains, InstaBlocks, Amp Pages, Thor Render Engine, Admap, SSL Encryption.
- The Converting is an custom priced plan an in addition to building it includes Global Blocks, Heat maps, 1:1 Ad-to-Page Personalization ,Custom fonts and more
Landingi – Best and fastest Landing Page Builder
Landingi
Landingi is a simple and end-to-end landing page software for small businesses. With 10 +years and serving clients in 80 different countries, sets the credibility.
Landingi helps to create gorgeous landing pages with 300+templates to choose from, fully customized and no need for developer, practically DIY (Do it yourself) and with ease.
Landingi offers solid features, such as drag and drop editor and mobile responsive templates to increase conversions, marketing, support and more.
Key Features
- A/B Testing
- Easy to use Drag and Drop Editor
- Built in Web Analytical tools
- Unlimited Landing pages, pop ups.
- Track your customer actions and conversions
- Integrate with other tools via Zapier, Hubspot, MailChimp and more
- Adjust landing pages to different target groups by using dynamic content
Pricing
The paid plans are
- Core: $29 per month,
- Create: $45 per month,
- Automate: $59 per month,
- Suite: $209 per month.
All plans come with a 14-day free trial; no credit card required.
All plan have features, such as unlimited landing pages, technical support, AWS cloud hosting, drag and drop landing page builder, and more.
UCraft
Ucraft is another landing page builder that comes with loads of impressive features like drag and drop editor, logo maker and other designing tools.
Ucraft provides 30+ customizable landing page templates which are attractive and fully mobile- responsive.
E Commerce and Blogging tools are very much easy to use and offer inbuilt SEO tools to improve your search rankings. All annual plans provide an custom domain.
Also Ucraft provide integrations with essential tools like Google Analytics,LiveChat, MailChimp and Paypal.
Key features
- Drag and Drop Editor
- 24/7 Live Chat support, Help Centre
- Readymade 100 layouts, Designer Tools, Add Effects, Animations, colours etc.
- Ecommerce Tool to add Digital Goods, Import Product, Secure checkout, 50 +payment gateways, discount, coupons and more.
- Add Custom Domain, link multiple domains, Free SSL and Free Hosting.
Pricing
The first plan provides free landing pages and comes with basic features.
Ucraft offers three paid packages (paid annually)
- Pro Website – $10/ month.
- Pro Shop – $21/ month.
- Unlimited – $69/ month.
You also get a 14-day free trial — no credit card required.
GetResponse
GetResponse is all in one marketing platform, it allows you to create landing pages and is also an Email marketing and marketing automation provider.
To get started with its Landing Page Builder, you have to follow only four simple steps:
- Select a template as per your need
- Customize the Landing page as per your brand.
- Publish Your Landing Page in one click
- On Publishing, Test it and optimize the page.
It’s very simple, the main selling point is availability of multiple tools at a single price point.
Key Features
- In Built, Easy Drag and Drop Editor
- Fully Mobile responsive Landing pages templates with 5000 + Shutter shock images.
- World Class support teams.
- Automatic list Segmentation.
- Error Free Testing and Analytical Reporting.
- Add on features like Countdown timers to lure leads to take actions.
Pricing
The paid pricing plans starts at $15 per month and ranges up to $1,199/month for the Enterprise plan.
It also offers a 30-day free trial.
ClickFunnels
Click Funnels is mainly used to build sales funnels. Along with this it also offers tools and editors to create stunning Landing pages, Squeeze page, Membership sites, and product Launch pages and lead generation pages and more.
Click Funnels helps you create a variety of sales funnels like:
- Landing Pages
- Sales Pages
- One Click Upsells Page
- Membership Sites.
Click Funnels increases your conversion by helping the visitors along the entire sales process. This way they can the action, either to hit the checkout page for final purchase or take other action, It also automatically follow up with the visitors.
This sales funnels systems are used by over 100000 entrepreneurs, to easily get their products and their message out to the world!
Key Features
- Simple Drag and Drop Editor
- Email and Facebook Marketing Automation
- Easily Build the Whole Sales funnels
- Build High Converting Shopping pages with one Click Upsells embed payment gateways.
- Everything is managed from single dashboard.
- 30 Days Money back Guarantee.
On its platinum plans it provides tools to set up you own Affiliate programs. Also it features unlimited funnels, unlimited visitors, priority support, FunnelFlix Platinum, and so much more.
FunnelFlix Platforms is an great course and training treasure for all things funnels, marketing, systems, traffic, sales, copywriting, business strategy, and peak performance.
Pricing
ClickFunnels offers two paid pricing packages.
The starting pack is the Basic plan at $97 per month, and Platinum package comes at $297 per month. The Basic Plan limits no of funnels and pages which is bit on downside.
You also have access to a 14-day free trial to start building your Landing page right away.
HubSpot
Hubspot is well known name in SaaS and B2B marketing place. They offer hots of tools from CRM to sales tool and landing page.Hubspot is single point store.
Hubspot has feature rich offerings, easy to use, and powerful landing page creation tools. It helps customers with different requirements and is suitable for a single user, large team and agencies.
Hubspot provides whole marketing suite, with features like Form builder, marketing Automation, Email Marketing, Lead Tracking and Management and Landing Page Creator. These goes well with small entrepreneurs who find all tools in one place, and within the budgets.
Hubspot eases the process of creating Landing pages with hundreds of pre-existing mobile-friendly templates. Also, it has wide arrange of tools and technologies like advance analytical tools, testing tools etc.
Key Features
- Easy Drag and Drop Editor
- Easy Segmentation
- Fully Responsive Pages Creation for all devices
- Offers Personalized Landing Pages for individual visitors
- A/B Testing
- Capture and coverts leads with Live Chat. Pop Ups and Bots.
Pricing
Hubspot has free plan which includes Landing Pages, Forms, and Email Marketing etc. Then you have three paid packages
- The Ѕtаrtеr plan begins at $45 per month for 1,000 соntасts.
- Тhе Рrоfеssіоnаl рlаn costs $800 per month (bіllеd аnnuаllу).
- Thе Еntеrрrіsе рlаn соsts $3200 реr mоnth (bіllеd аnnuаllу).
Elementor
With over 90 Lacs Active installs, Elementor is the most popular WordPress page Builder. It is a WordPress plugin which you can add to your WordPress site to build custom pages.
Elementor helps in controlling all aspects of the page from layout, colour, fonts, forms, and more. Being an open source project it great for developers who bring in more and more functionalities by custom add-ons, themes and products.
Key Features
- Over 100+ Widgets and elements like videos, separators, image carousels, forms and more.
- Over 300+ Designer Templates to fit every industry and need.
- Drag and Drop Editor
- Responsive and Live Editing of pages.
- A Landing Page templates, Pop Ups templates to create pages as per your brand.
- Forms to integrate with your marketing tools.
- Woo Commerce Builder helps in customizing and creating ultimate E Commerce Shopping sites.
Pricing
Elementor provides free version of their plugin which has 30 basic widgets.
The paid plan ranges from $49/year to $999/year and you get access to all of their features. This includes 300+ pro templates, 90 custom widgets, their pop-up builder, Woo Commerce builder, and support and updates for one year.
Optimize Press
Optimize Press is an All In One WordPress Suite that helps in creating landing Pages, Sales Funnels, Checkout and payments pages with ease to grow your email list and make more sales.
It has 250+ Conversion Optimized Landing pages templates with full customization and easy embeds in you WordPress sites.
Create Easy Opt in Forms, 2 Step Opt in Forms and boxes to capture more leads and subscribers. All templates are mobile responsive with faster load time.
It facilitates easy integrations with major Email Marketing tools like GetResponse, Aweber, Active Campaign and more.
Key Features
- Optimizer Builder makes editing pages quick and simple.
- GDPR Compliant Pages.
- Edit the Content and works with you WordPress Themes
- Add Effects, inline editing, and access to UnSplash image library.
- Add all essential elements like social icons, rating, progress bars and more.
Pricing
Optimize Press has three paid plans starting from $99/year(one site) to $399/year(20 client sites). All plans allows unlimited pages, 250+ optimized templates, regular product updates and more.
Systeme.io
Systeme.io has collection of all the tools require to grow your online business. It offers following tools:
- Sales Funnels
- Email Marketing
- Website Builder
- Affiliate Program Management
- Marketing Automation
- Creating Webinars
- Start Online Courses
- Blogging
- Sell Products
It set your sales funnels and landing pages in minutes with no need to hire a developer.
Key Features
- Easy to use editor to create landing pages and sales funnels.
- Crate funnels in no time, with readymade templates.
- Easy integrations with Email Lists, payment system and membership sites.
- Automate the sales processes with trigger email sequences.
- Cost Effective as you get all tools in one pricing.
Cons
- The only downside it does not allow any third party tools integrations.
- Limited No of sales funnels.
Pricing
It offers a free plan for up to 2000 contacts. The paid plan ranges from $27/month to $97/month. The pricing increase with increase in no of contacts, sales funnels, courses, email campaigns and blogs.
Convertri
Convertri creates fastest landing pages on the web, with the help of its Accelerated Page Technology, even huge pages load in less than 3 seconds.
A load time delay of even one second can reduce mobile conversions by 20%.
Also it incorporates features like, fully customized page editor, ready made content blocks and custom domains.
Key features
- A/B Testing
- Lighting fast CDN
- Mobile Responsive Templates
- Built in Video player which loads videos 10X faster.
- Free SSL
- E Commerce functionality like One Click up Sell, 2 Step Checkout, trail payments, bump sales and more.
- Migration of pages from other tools in seconds with Page Importer.
- Third Party integrations via Zapier, or direct integrations with tools like ActiveCampaign, Aweber, Webinarjam, Stripe and Paypal.
Pricing
It provides 14 days free trail. The paid plan $75/per month billed annually and includes 25 funnels, 250 pages, 10 custom domains, 400+ templates and more
What are landing pages ?
In the digital age, a landing page is an independent site page, made explicitly for showcasing or publicizing products and services. It’s the place where prospective clients “lands” after they click on an email, or promotions from Google, Bing, YouTube, Facebook, Instagram, Twitter, etc.
Not like other website pages, which regularly have many objectives, landing pages are planned with a single objective, known as a CALL TO ACTION (or CTA, for short).
This intention makes landing pages the best alternative for increasing conversion rates and speed up marketing campaigns and bring down per lead costs.
What are landing Page Builders?
Landing page builders are software used to make the landing page intuitive and user-friendly. They help marketers create a targeted, customized landing page with attractive templates that provide information to the visitors, nudges them and convert them into leads.
The ultimate aim of a landing page builder is to create optimized landing pages that can focus on driving a customer down the sales funnel towards making a purchase. Unlike a homepage, they main intent is for more conversions and purchases.
What Are The Benefits Of Using A Landing Page Builder?
Here are some of the many benefits of using landing page builders:
1. Goal-Oriented Results.
The main aim of landing page builder takes away all other disturbances of visitors, and make them think only about one thing, i.e., your business.
A landing page builder allows you to build a landing page with no technical skill, no navigation bars, side tools, or any extra information.
It helps you drive your visitors’ focus only on your product.
Landing page builders helps you to make goal-oriented landing page in no time,
The major factor is that all landing page builder comes with pre designed templates, so you can create landing pages as per your products with ease.
2. A/B Testing.
A/B testing is very important parameter and should be ignored, for making your marketing campaign successful.
A/B Testing is essential to test every parameter of your page before publishing.
A business needs to calculate the increase or decrease in their landing pages conversion rates
Once you find the page features which needs updating and changes you can go back edit it, optimize it for better results.
The benefit of landing page builder is that almost all have in-built A/B testing tools no need to buy or check with any other tools
A/B testing tools helps you to split the performance between different variations of landing pages to showcase which is performing better.
3. Attractive Templates.
Your landing page should have visual treat to visitors. It should be attractive, creative. Landing page builder come with intriguing template to reel in your target audience.
Landing page builders usually come with pre-designed ready to use landing page templates for numerous niches and domain areas. This templates are fully customize to build a landing page that aligns precisely with your business requirements.
At the end, you get a highly customized, personalized landing pages that are made to appeal to your target audience to positively influence them. These builders help you create a striking page, which showcase your business aspects, the way you want it.
4. Easy Usability
Like most of the top website builders helps to rest easy and not worry about building a great website, a landing page builder features in the same way when it comes to creating an excellent landing page.
You don’t need any technical expertise or prior knowledge in developing a landing page. You have to just follow the instructions and take advantage of most of the in-built attributes.
Almost, all landing page builders come with drag-and-drop editors where you simply select and drag widgets and other attributes to add them to your landing page.
Also, landing page builders give you multiple template options, testing tools, interface designing, custom social media preview, and much more, at the click of a button, or by a drag-and-drop feature.
5. Flexible Publishing Options.
Most of the good landing page builders offer flexible options for publishing you landing pages. Also, majority of them provide subdomains to users who purchase their services.
Using subdomains allow you to manage your landing pages separately from your rootdomain. while presenting a uniform domain to prospects and customers. By using subdomains, marketing team have full control over subdomains to publish pages and run campaigns as per their schedules with no intervention of IT department.
Plus a subdomain brings an additional opportunity for marketers to add extra context to their page For Eg trying (try.yourwebsitedomain.com), it sets the stage for your prospects before even start reading your landing page content.
That’s why flexible publishing options matter a lot.
6. Third-party Software Integrations.
The main aim for marketers to create landing pages is to generate leads, getting visitors to register your newsletter, and more.
However, for achieving these goals, they require various other software tools, including email marketing tools, webinar platforms, opt-in form builders, SEO tools, etc.
Landing page builders should know this and hence provide integrations with almost every prominent and important software tool in the market.
In fact, major benefit of using a landing page builder is that it assimilate all the resources your business needs and integrates them to one common platform for maximum ease of use.
Unbounce is one of the leading landing page builders in this regard and addressed the issue of integration quite flawlessly.
And not just Unbounce, most of the players in the landing page building industry offer tons of integrations.
Tips and Strategies to Use Landing Page Builders.
In today’s world, majority of businesses use landing pages builder to build a powerful, optimized and virtual attractive landing page.
Just using a good Landing page builder do not serve the purpose.
The main thrust should be to create value and gain a competitive advantage over your competitors and using the builders to your maximum benefit.
Following are few tips to help you do that:
1. Add a Catchy Headline.
On an average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. That means any content you want to sell should have appealing headline or you are risk 80% of attention at the beginning itself.
Most of the time, a headline is all you need to make or break an impression.
Listed are some of the ways to make you’re landing page headlines to catch attention of your target audience:
Apart from five proven conversion boosting techniques, you should make sure your headline is under 20 words.
2. Mobile Landing Page Templates.
According to survey,traffic from mobile devices has increased by 222% in last five years.
It’s becomes very important and vital to optimize your landing page to make it compatible with mobile phones.
The major striking feature with many landing page builders like Unbounce is, that they offer pre-designed mobile responsive landing page templates.
Mobile responsive landing page templates helps visitors to access your landing pages on mobile devices, provides smooth navigations and more
3. Make Your Landing Page Visually Appealing.
‘A picture is worth a thousand words.’
This famous adage is true even on the internet.
Nowadays viewers skim the page, rather than reading the whole content.
Therefore, it becomes very necessary to have an visually appealing images in landing pages..
The landing pages should be visually appealing and contain large, bold pictures showcasing relevancy with your content. The images you add should be able to talk about and market the business and its product visually and hit the visitors’ minds.
Landing pages with high resolution images is likely to garner more attention and a fun experience for the visitors to learn and know more about products. As a result, the visitors are likely to remember about the product for a long time.
Most landing page builders come with pre-designed, visually appealing landing page templates.
4. Focus on Unique Selling Points (USP).
All businesses small or big, face competition.
That is the reason you require a unique selling point to differentiate you from competition giving you a competitive advantage.
Your potential buyers or lead should know why they should be purchasing from you
And that’s the reason you need to highlight and focus on your (Unique Selling Points) USP.
The USP is something which is very centric to your business, something that defines you, and can’t be copied or replicated by your competitors.
If you state your USP convincingly, you can even convince your leads to switch brands.
So to design your landing page, one must make sure that the landing pages highlights your USP for everyone to see.
For example MOZ.com is a perfect example of how a brand can highlight their USP in their landing page.
They promise increase in traffic, rankings, and visibility in search engines and attempts to draw attention to that at the very start.
Also one must create your landing page, keeping your primary services in mind. Make sure to reveal the perfect message that you want to give out to visitors and potential leads, something that will catch their attention and make them do business with you.
5. Ensure Security.
There are lot of news around how websites are targeted to malicious crimes like unauthorized access, data breach, hacking, and more.
And it is not entirely unwarranted.
With the lot of complaints of cyber-crimes, regular internet users are becoming suspicious of websites that don’t appear secure. This brings a doubt in minds of people for using site with no security and result in sales taking a hit.
People look for security and trust factor. So the first step would be to select a landing page builder that provides security of the highest standard.
For instance, make sure your landing page builder provides an SSL encryption to help you protect your landing page.
With Security improvement, the number of visitors on your landing pages will increase, which will subsequently result in increased revenue.
With this said, more and more landing page builders are incorporating security measures to increase customer’s trust.
Landing Page Builder FAQ.
Are landing pages free?
Some of the landing Page builder offers free plan to make landing pages. For Eg Ucraft provides free lading page builder with help of customizable templates. However for more features and functionality you should go with high quality paid options.
Do you need a website for a landing page?
No you do not need a website for a creating a landing pages. Landing pages are standalone pages to drive targeted visitors. Some of landing page builders even allow you to make website with different pages. Even if you are running an marketing campaign on an landing page, you can have a separate web presence irrespective of one another.
How do I get people to my landing page?
To get traffic to your landing page, you need to undertake different digital marketing efforts. These include email marketing campaigns, paid search (PPC) ads like Google Ads Facebook Ads, influencer marketing, affiliate offers, and more. The main aim for landing pages is lead generation and not to rank on search engines, so targeted traffic from other sources is the best option.
What is the difference between a landing page and a website?
The main reason for creating Landing pages is to send targeted traffic from your marketing campaigns. The main focus of a landing page is to convert a visitor into a lead with a form and online sign-up. Web pages, on the other hand, are static, and have number of pages that are on your website like you’re About page, Contact page, Services pages, and more.
Do landing pages affect SEO?
Landing Pages do not affect your SEO. They are meant to send targeted traffic to and not to rank on Google. The only thing which could hurt your SEO is what is content on your landing page and if you add links to secure sites
Should landing pages be indexed?
Landing pages are best at selling products and converting leads into customers, they should be set to no index for Google and search engines, if they are indexed they might affect the crawl rates.
What makes a good landing page?
A good landing page should make a strong and irresistible offer to your audience and entice visitors to take action. Your benefits and features should be written in a simple and convincing way so readers can quickly understand (and want) your offer.
Landing pages should be well-designed, include headings showcasing value, easy-to-read content blocks, images, a call-to-action (CTA) button, and a sign-up form to enter visitors information.
How do you structure a landing page?
The structure a landing page should be simple and only one intent to drive more leads and potential customers and, follow these steps:
1. Headlines should be strong and value-based at the beginning.
2. The sale copy should be clear, benefit-driven and based on your target audience.
3. Landing pages should have images and easy-to-read content blocks showcasing vital information about your offer.
4. The forms should be high-quality and short with a clear call-to-action button. (The more form fields on your form, lowers your conversion rates. The forms should be simple while collecting information required by you)
5. Include images throughout your landing page wherever it’s required Images that include people are better than generic stock photos of objects.
6. Make sure to maintain brand consistency and use colour schemes that convert users. Colour schemes should resemble your brands
How much does a landing page cost?
For creating your landing page, you can use a free tool or a high-quality page builder. Most software typically costs ranges between $10 per month to $199 per month on the high end.
The price is determined on basis of features you need, including the size of your database, hosting multiple pages, and creating sales funnels with follow-up sequences and more
How do landing pages make money?
Following are various ways to make money with help of Landing pages:
1. Selling a product or service directly on Landing page itself.
2. Directing users to sign-up for an online courses that you are selling.
3. Collecting leads via a contact form and engaging with the leads via email sequences and selling.
4. With affiliate marketing brands offers commission by driving sales for them.
5. Sell your consulting and freelancing services.
How do I add a landing page to WordPress?
It very easy to add a landing page in WordPress via Elementor. It involves following steps:
1. Create a new WordPress Page.
2. Download and Install, Elementor page builder plugin.
3. In your page, choose your layout on the right sidebar and then click “Edit with Elementor”.
4. Use the Drag and Drop editor to add elements to your landing page including text and images from the sidebar
5. Embed a sign-up form on your page.
6. Publish your landing page by clicking “Publish”.
7. Once your page is published in WordPress, you can re edit your pages by clicking “Edit with Elementor”
Where should I put my landing page?
You will find different ways to place your landing pages. Following are the best 4 options
1. The first way to place your landing page in landing page builder URL. Most of the tools allow to create a page on their servers and include your name in the URL.
2. Add the landing page to your website. Most of the landing page software, provides a publishing window to copy and paste the embed code directly onto one of your webpages.
3. Landing page can be placed on social media. For Eg if you have a Facebook Page, you can embed promotions and landing pages into one of your Page’s Tabs.
4. Add it to your domain. To integrate your landing page with your website, you need to link it to your domain. This is done by adding a CNAME record to your web hosting DNS settings based on the landing page provider you’re using.
5. Set and Link on action based exit-intent or timed pop-up window.
How do you test a landing page?
On successful creation and publishing of landing page, one should take few steps to test and optimize your page to increase conversions.
Following are some steps to be taken:
1.Have a clear and precise plan and testing goals.
2. What is one defined metric that needs optimization
3. Use A/B testing tool within your landing page software an third party tool.
4. Change one item at a time (like a headline, image, call-to-action, or button colour) a test it, so that you know which variable led to the performance change and change accordingly.
5. View your analytics dashboard and reporting on regular basis visualize which landing page are converting better based on the metric you are selecting.
Are landing pages effective?
Yes, landing pages are effective if marketing strategy is well planned and have a high-converting page.
Since landing pages don’t rank on Google they are used for paid digital marketing efforts, they aren’t as effective as compares to pages that rank on Google and drive free traffic. Finally you want your website’s high-traffic blog posts to link to your landing page with a strong offer.
Should landing pages have navigation?
It is okay to put navigation links on landing pages when it optimizes the user experience. However, it depends who your target audience is.
If your running a new campaigns and want your visitors to know more about your company you can add navigation to your websites to know more about your company and products.
However on running a remarketing campaign for people who already know your brand and are more likely to convert, remove top navigation for lesser distraction and just focus on your offer.
It is always good practice to include your logo at the top and link it to your homepage or another meaningful page on your site.
Summary
When you are aiming to drive in more sales and increase you ROI, Landing pages should be appealing and can’t be shady.
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